A casino is a place where gambling is legal and people can try their luck at a variety of games of chance. They may also offer food, drinks, entertainment, and other amenities to entice customers. Casinos are often designed with flashy decor, upbeat music, and dazzling lights to create a sense of excitement and possibility for customers.

With its ominous title and a pair of mob-hitting icons in Robert De Niro and Joe Pesci, Casino entered the cultural conversation at a time when violent, profane criminality was en vogue thanks to Quentin Tarantino’s breakthrough and the success of Goodfellas. It was a smart move on Universal’s part to sign off on Scorsese’s sequel, which would deliver another big-budget hit for the studio and cement the director’s reputation as one of the great American filmmakers of his generation.

But even though casinos may be opulent places, they’re not without their share of problems. For example, the high level of opulence can lure visitors away from other attractions, leading to decreased revenue. Other concerns include the negative impact on local property values and the proliferation of problem gamblers.

Casinos rely on their reputation to draw in tourists and increase revenues, which is why they focus so much attention on creating a sense of excitement. They use a mix of marketing tactics, including elevated entertainment and food options, online components for floor games, and mobile marketing. To learn more about leveraging these strategies to increase revenue, download our whitepaper.