Casinos are all about gambling, but they also offer a variety of amenities. This includes top-notch hotels, spas and restaurants. They are also great venues for events and group business. In order to attract these kinds of customers, casinos must focus on their marketing strategy.

For many years, marketers have used demographics as their primary indicator for casino audience behavior. They look at age, income, education, and other factors to determine how much people will spend. This kind of information is helpful, but it doesn’t tell the whole story.

As a result, casinos are often able to make a profit on every bet placed in their establishments. This is because of the mathematical expectancy of each game and the fact that the average player will win less than half of the time. It’s also because of the countless inducements that are given to high bettors – such as free spectacular entertainment, luxury transportation, hotel rooms, and more.

In Casino, Robert De Niro plays Sam “Ace” Rothstein, a mobster who makes his living by betting on horse races and other events. He sees himself as a principled, old-school operator and refuses to help the FBI in their pursuit of his best friend, Nicky. His machismo is not without its costs, though, and this becomes clear during the film’s harrowing final act.