In Casino, Robert De Niro and Sharon Stone create memorable characters caught up in a web of violence, greed, and corruption. It’s an epic crime drama that feels almost documentary-like in many ways. But it’s not all gloom and doom, and there are some compelling themes to take away from this movie.

A big draw for casinos is high rollers, gamblers who spend a lot of money. High rollers are often given VIP rooms separate from the main casino floor where they can enjoy personal attention and luxurious perks. These guests are the backbone of a casino’s profits. They help drive business to the establishment and can earn comps worth tens of thousands of dollars.

While there’s some truth to the idea that a lucky streak could win you a fortune, odds and math are stacked against you in the casino. The house always wins, and there’s no way around that. If you want to win, set a limit of how much you are willing to lose and only wager that amount. That will keep you from losing your entire bankroll.

Consumers trust each other more than they do brands, which is why it’s important for casinos to promote testimonials and reviews online. Posting pictures and videos of happy customers on social media, for example, can go a long way toward building customer trust. Consider also partnering with e-sports teams and other gaming organizations to reach new audiences. Virtual and augmented reality are other exciting ways for casinos to connect with their audiences.